Business Strategy Management
56 questions · IT Passport
Which of the following is a technique that analyzes the value of a product or service through the relationship between functionality and cost, and enhances that value through reduction in cost and improvement in functionality and quality?
Company A performs analysis of its positioning against competitors. In order for Company A to obtain the best evaluation of all three (3) companies, what is the minimum number of points required in the brand evaluation item?
The minimum value of each evaluation item is one (1) point and the maximum value is ten points, and each company is evaluated by using the total value of each weighted evaluation item.
Which of the following techniques is used to set specific targets and evaluate the results from the four (4) viewpoints of “finance,” “customer,” “internal business processes,” and “learning and growth” in order to realize the vision and strategy of a company?
Which of the following is the appropriate explanation of benchmarking used for corporate management?
Which of the following is the most appropriate term that describes the case below?
“In order to achieve continuous growth, a company withdraws from business area A with stagnant sales, and puts the management resources into strengthening business area B.”
In order to consider near-term strategies, automobile manufacturer Company A identified its strengths and weaknesses, as well as the opportunities and threats it faces in the external environment. On the basis of the results, which of the following is appropriate as measures to leverage the company's strengths and overcome the threats?
Which of the following is an appropriate explanation of 3C analysis that is used to analyze a business environment?
Which of the following is an appropriate description concerning a balanced scorecard (BSC)?
Several companies want to collaborate on research and development to develop a new business. Which of the following is an appropriate organization that is formed through collaborative investment?
Which of the following is the most appropriate example of business improvement through the implementation of SCM?
Which of the following is the appropriate example of vertical integration in corporate business development?
Which of the following is the appropriate combination of the management themes and techniques for achieving them?
[Techniques]
CRM, POS, SCM
The elements seen from the seller’s standpoint in the marketing mix are called “the 4Ps.” Which of the following are the corresponding elements as seen from the buyer’s standpoint?
As a method for a company to utilize the business resources of another company, there is a corporate acquisition and a corporate alliance. Which of the following lists all and only the general disadvantages of a corporate alliance in comparison with a corporate acquisition?
A middle-sized consumer electronics manufacturer company A divides the products into groups in accordance with their potential and competitive strength in order to determine the priority of investing funds among their lineup. Which of the following is the most appropriate method of analysis for this purpose?
Which of the following is the appropriate means of complementing the technologies and know-how of one’s company with those of other companies in a short period of time?
In an online service, a website with a newly created design and a website with a conventional design were run in parallel experimentally to compare them and find out the one that makes its users more likely to apply for paid services. Which of the following is the most appropriate technique used at this time?
In product portfolio management, where products and business to be analyzed are classified into cash cows, stars, dogs, and question marks, which of the following is the appropriate combination of indexes used in the vertical axis and horizontal axis?
In Company X, the experience and know-how of employees who have managed drainage treatment in the facility over a long period of time is documented and accumulated, and the accumulated experience and know-how is utilized on daily drainage treatment activities and design of new processing equipment. Which of the following is appropriate as a concept of this example?
With the purpose of increasing the number of contracts concluded, salespersons in Company A’s sales department began an activity to make proposals for plans to customers. A key goal indicator (KGI) and key performance indicator (KPI) are to be set as indexes for achievement of sales activities. Which of the following is the most appropriate combination of KGI and KPI in this activity?
Which of the following is the most appropriate marketing strategy for narrowing down the customer base to focus on by classifying customers on the basis of age, gender, family structure, and the like, and analyzing the purchasing behaviors of each group?
There are two (2) indicators for evaluating the achievement of strategic goals. These are leading indicators that evaluate the means for achieving the goals, and result indicators that evaluate the degree of goal achievement. If a strategic goal is “acquire new customers,” which of the following is an appropriate leading indicator?
Which of the following is a system that centrally manages the process from materials procurement to product sales, and aims for the optimization of supply?
Which of the following is the most appropriate as the underlying concept of CRM?
There are two types of performance indexes: one to evaluate the achievement level of a goal and the other to evaluate the method for achieving a goal. When the goal is to “improve the English ability of employees,” which of the following is an appropriate index to represent the achievement level of this goal?
Which of the following is an appropriate example of alliance in corporate strategy?
As segmentation in marketing, consumers are classified on the basis of the attitude toward product purchase. Which of the following is an appropriate attitude toward product purchase of a consumer called an opinion leader?
Which of the following is a marketing technique that seeks to analyze the needs of each individual person and provide products and services that fulfill those needs?
Which of the following is the most appropriate as the underlying concept of CRM?
Which of the following is the most appropriate objective of improving the corporate brand?
Which of the following is the type of retailing where the headquarters provides the business right, the right to use the trademark, and know-how about opening and running stores, on the basis of contracts with member stores, and collects royalties in return?
Which of the following often uses a chart with relative market share for the horizontal axis and market growth rate for the vertical axis, and analyzes the strategic positioning of a company’s products or business?
The business operations of the entire company, such as production, sale, procurement, accounting, and human resources are to be managed in an integrated manner, and the management resources of the entire enterprise are to be optimized. Which of the following is an appropriate information system for implementing this objective?
Which of the following is an appropriate description concerning the Balanced Scorecard (BSC)?
Among the business management systems, which of the following has an objective of maximizing customer lifetime value? Here, customer lifetime value is the amount of profit expected to be brought into a company by a customer throughout his/her lifetime.
An ERP package is a suite of fully integrated software applications that are used to perform administrative business processes, such as financial management, procurement, personnel, and payroll administration. Which of the following is the most appropriate description concerning such an ERP package?
Company X summarized the results of positioning analysis of its marketing power in relation to competitors into the table as shown below. In the table, “1” is the lowest score, and “5” is the highest score. Where does Company X rank from the top?
Among the business alliance strategies, which of the following is the appropriate explanation of a joint venture?
When the market development strategy, market penetration strategy, product development strategy, and diversification strategy that represent the growth strategy of a company are positioned in four (4) cells of a matrix formed by existing markets and new markets, and existing products and new products, in which cell is the market penetration strategy positioned?
When enterprise strategies are classified into four (4) categories: “market penetration,” “new product development,” “market development,” and “diversification” according to whether each of a product and a market is an existing one or new one, which of the following corresponds to a “market penetration” case?
A company that is considering entering a certain industry conducted a SWOT analysis. Among the analysis results, which of the following is the one that corresponds to an opportunity?
Airline Company A set out a strategic goal for each of the four (4) viewpoints of a Balanced Scorecard (BSC) to achieve the business strategy. Which of the following corresponds to II? Here, each of I through IV corresponds to one of a) through d).
When two or more companies work together under an alliance agreement, which of the following is the most appropriate risk that is expected to be reduced?
Which of the following is an explanation of the maturity stage in the product life cycle?
Which of the following is the method for implementing marketing strategies by combining multiple marketing elements?
In the planning of the business strategy of a retail business, “retention of loyal customers” is set as the CSF (Critical Success Factor). Which of the following is the most appropriate analysis that is used for evaluating the achievement level of the CSF?
Which of the following is the marketing technique that is composed of four components: product, price, place, and promotion?
Which of the following is appropriate as the evaluation axes in PPM that are used in optimizing the allocation of management resources across multiple businesses in a company?
Which of the following is an appropriate explanation of the point card system (or loyalty program) offered by retailers?