ITPEC IP April 2023 Question 81
ITPEC IP April 2023 — Question 81 of 100
SWOT analysis develops strategic direction by examining internal strengths and weaknesses together with external opportunities and threats. Strengths and weaknesses are attributes or capabilities within the organization, while opportunities and threats arise in its surrounding environment. Combining these four perspectives helps identify strategies that use strengths, correct weaknesses, exploit opportunities, and manage threats.
Answer (a)
Why not others:
- (b) describes the balanced scorecard and its four performance perspectives
- (c) describes value-chain analysis, which examines how activities create customer value
- (d) describes the product portfolio management matrix using market growth and relative market share
Key rule: SWOT = Strengths, Weaknesses, Opportunities, and Threats; the first two are internal and the last two external.
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