ITPEC IT Passport Business Strategy Management Questions with Answers — Page 2

Business Strategy Management

74 questions · IT Passport · 51–74

Oct 2019 · Question 83

Which of the following is an explanation of the maturity stage in the product life cycle?

a)It is a stage where there is a sudden increase in sales. Competition intensifies as newcomers enter the market.b)It is a stage where sales and profits suddenly drop. In this stage, withdrawal from the market should be considered.c)It is a stage where demand growth slows down. Measures such as product quality improvement and style change are taken to maintain market share and secure profits.d)It is a stage where the product is marketed to early adopters. Strategies to enhance brand recognition are planned and implemented.

Apr 2018 · Question 82

Which of the following is the method for implementing marketing strategies by combining multiple marketing elements?

a)Marketing conceptb)Marketing channelc)Marketing mixd)Merchandising

Oct 2018 · Question 81

In the planning of the business strategy of a retail business, “retention of loyal customers” is set as the CSF (Critical Success Factor). Which of the following is the most appropriate analysis that is used for evaluating the achievement level of the CSF?

a)RFM analysis by customerb)Demographic analysis of new customersc)POS analysis of new productsd)ABC analysis of the total sales amount by store and by product

Oct 2018 · Question 82

Which of the following is the marketing technique that is composed of four components: product, price, place, and promotion?

a)Social marketingb)Direct marketingc)Marketing channeld)Marketing mix

Oct 2018 · Question 84

Which of the following is appropriate as the evaluation axes in PPM that are used in optimizing the allocation of management resources across multiple businesses in a company?

a)Technology and productsb)Market growth rate and market sharec)Products and marketsd)Strengths and weaknesses, and opportunities and threats

Oct 2018 · Question 90

Which of the following is an appropriate explanation of the point card system (or loyalty program) offered by retailers?

a)It is a system that enables the card applicant to do shopping within a credit limit through deferred payment of the amount.b)It is a system that enables the payment of the shopping amount through a bank ATM card.c)It is a system where credit corresponding to purchase amount is accumulated, and services are offered according to the accumulated credit.d)It is a system where an amount is prepaid on the assumption of purchase of products, and the amount is deducted from the card each time a product is purchased.

IPA 2026 · Question 7

There is a technique called “value engineering” that understands the value of a product or service through the relationship between function and cost, and aims to improve the value. Which of the following is an appropriate representation of the relationship among value, function, and cost in value engineering?

a)Value = Function / (Cost + Function)b)Value = Function / Costc)Value = Function × Costd)Value = Cost / Function

IPA 2026 · Question 15

In the innovator theory in marketing, consumers are divided into five groups, innovators, early adopters, early majority, late majority, and laggards, along the process in which a new product or service spreads. In this case, which of the following is the most appropriate term that represents the gap that arises in the spread from the early adopters to the early majority and that is difficult to cross?

a)Cannibalizationb)Chasmc)Valley of deathd)Red ocean

IPA 2026 · Question 32

Which of the following is the most appropriate example of a niche strategy?

a)Apparel manufacturer Company A moved its production bases overseas to reduce production costs. It also decided to sell low-priced products nationwide, focusing on casual wear that can be expected to sell in large volumes.b)Food manufacturer Company B, ranked second in the industry, decided to carry out a business integration with Company C, ranked third in the industry, to gain the top share.c)Metal processing manufacturer Company D decided to make use of its own unique processing technology to sell expensive waterless cooking pots with extremely high airtightness to high-end restaurants.d)Electrical machinery manufacturer Company E decided to sell its medium-sized TV business, whose sales volume had been decreasing, and withdraw from it completely.

IPA 2026 · Question 33

Which of the following comprehensively manages the series of linked business operations of purchasing, manufacturing, and sales that connect suppliers to consumers, and aims to optimize the entire process by eliminating waste such as inventory from the procurement of materials to sales to customers?

a)CRMb)POSc)SCMd)SFA

IPA 2025 · Question 4

Which of the following is the most appropriate method of analyzing the resources a company has by evaluating them with four elements, economic value, rarity, inimitability, and organization, in order to formulate management strategies such as the priority of investment?

a)4Pb)PPMc)SWOT analysisd)VRIO analysis

IPA 2025 · Question 21

Which of the following is the most appropriate term that represents a business model in which basic functions and services are provided free of charge, and a profit is made by providing additional functions and services for a fee?

a)Freewareb)Freemiumc)Free rided)Freelance

IPA 2025 · Question 31

Which of the following is an appropriate description of an ERP system?

a)A system that supports efficient and effective sales activities by collecting and sharing the knowledge and know-how concerning sales that individuals in the company haveb)A system that supports the realization of efficient management by centrally managing the information related to core business operations such as accounting, human resources, production, and sales, and allocating management resources optimallyc)A system that aims for the overall optimization of business processes by sharing and managing the information concerning everything from the procurement of raw materials to production and sales between companiesd)A system that supports the improvement of customer satisfaction by managing information on individual customers, the history of responses to them, and so on, and providing detailed customer service

IPA 2025 · Question 35

Among the processes of formulating a marketing strategy, which of the following clarifies the points of differentiation of the company’s own products?

a)Segmentationb)Targetingc)Promotiond)Positioning

IPA 2024 · Question 1

Which of the following is the most appropriate description concerning marketing automation (MA)?

a)A large volume of data accumulated within a company is analyzed and put to effective use in business strategy and other areas.b)In the retail and service industries, information is collected, accumulated, and analyzed in units of the products sold.c)Routine tasks that humans have so far performed manually are automated and streamlined by having software robots that incorporate AI, machine learning, and other such technologies perform them in their place.d)Sales activities such as the identification, acquisition, and nurturing of prospective customers are made more efficient.

IPA 2024 · Question 34

A company wants to build a mechanism that builds good long-term relationships with customers by providing attentive responses according to the characteristics of each customer, leading to improved customer satisfaction and the continuation of business relationships. As one of the components of that mechanism, it has decided to introduce a system that accumulates attribute information about customers obtained in sales activities, the history of negotiations with customers, and other such information, and that enables them to be shared within the company. Which of the following is the most appropriate system that can achieve this purpose?

a)CAE systemb)MRP systemc)SCM systemd)SFA system

IPA 2023 · Question 3

Which of the following is the most appropriate term that represents the economic effect that foreigners who visit Japan for sightseeing and other purposes bring to the country?

a)Outsourcingb)Outbound demandc)Incubatord)Inbound demand

IPA 2023 · Question 21

Which of the following is an appropriate example of freemium?

a)A service of a fast-food restaurant in which a customer who has a purchased flat-rate pass can get any number of drinks within the validity periodb)A statistical analysis program that can be downloaded and used free of charge, but whose modification is not permittedc)A business card management service that provides the basic functions of registering and managing business cards individually free of charge, and provides additional functions, such as sharing customer information among the people concerned in the company and searching for persons, for a feed)A public relations magazine of region-limited lifestyle information, etc. that is distributed free of charge by using paid advertisements as a source of revenue

IPA 2022 · Question 19

Company A, a manufacturing and sales company, set strategic themes by using the concept of the balanced scorecard. Which of the following is the most appropriate strategic theme based on the business process (internal business process) viewpoint?

a)Expansion of salesb)Expansion of customer loyaltyc)Strengthening of employees’ technical skillsd)Improvement of the parts commonality ratio

IPA 2021 · Question 8

When an innovative product or service spreads among consumers, the consumers can be classified into five groups, early adopters, early majority, innovators, laggards, and late majority, according to their interest in the innovation and the timing of their adoption. Among these, which of the following is the group that is positioned as the group with the second earliest timing of adoption, that evaluates the value of the innovation by itself, and that influences the majority of the remaining consumers?

a)Early adoptersb)Early majorityc)Innovatorsd)Laggards

IPA 2021 · Question 16

Which of the following is an appropriate description of merchandising?

a)Dividing the entire market into several smaller markets on the basis of criteria such as consumers’ needs, desires, and purchasing motives, and narrowing down the target marketb)Grasping the flow of goods from the shipment of products to their sale in an integrated way, and managing the entire physical distribution channel effectivelyc)A series of activities performed in stores and elsewhere in order to provide goods and services in a form that matches the needs of purchasersd)Opening stores at a high density within the same area, aiming to reduce delivery costs and to strengthen ties with the area by increasing the frequency of contact with consumers

IPA 2021 · Question 23

Product portfolio management is a technique used to allocate the management resources of a company optimally, and it classifies the strategic positioning of products and services into four (4) areas on the basis of their market growth rate and their share in the market. Which of the following is the area where the market share is low but the market is growing rapidly, and a large amount of investment is needed for future growth?

a)Cash cowb)Starc)Dogd)Question mark

IPA 2020 · Question 6

Which of the following is an appropriate description concerning BSC (Balanced Scorecard)?

a)It is a management technique for converting the vision and strategy of a company or an organization into specific actions from four (4) viewpoints (“financial viewpoint,” “customer viewpoint,” “business process viewpoint,” and “learning and growth viewpoint”) for planning and management, and supporting the formulation, execution, and evaluation of strategy.b)It is a way of thinking that regards the corporate activity of providing products and services to customers as a series of operations, such as procurement, development, manufacturing, sales, and service, each of which successively adds value and cost in one continuous flow, and that holds that the final “value” for customers is created by these linked activities.c)It is a management analysis technique for a company that produces and sells many types of products or runs multiple businesses to determine, from a strategic viewpoint, the combination of products and businesses with which the allocation of management resources is the most efficient and effective.d)It is a business strategy technique that is used for evaluating the strengths, weaknesses, opportunities, and threats in a project, a venture business, or the like of an organization or an individual that makes decisions to achieve a goal.

IPA 2020 · Question 15

Which of the following is an appropriate description of SCM?

a)It integrates the flow of information and work between departments such as sales, marketing, and after-sales service, and maximizes customer satisfaction and the company’s own profit.b)It reviews the series of operations from procurement through production and distribution until reaching consumers, including business partners, from the perspective of total optimization, and aims to shorten delivery times and reduce inventory.c)It innovates and redesigns the entire business into an optimal form, with the purpose of providing products and services that fit customer needs.d)It centrally manages core operations such as procurement, production, sales, finance and accounting, and human resources, and aims at the optimization of management resources and the efficiency of management.