ITPEC IP April 2022 Question 84
ITPEC IP April 2022 — Question 84 of 100
PPM uses relative market share and market growth rate to analyze a business portfolio. Product Portfolio Management places products or business units in a matrix commonly labeled stars, cash cows, question marks, and dogs. The position supports decisions about investment, maintenance, harvesting, or withdrawal.
Answer (b)
Why not others:
- ABC analysis ranks items by contribution or importance
- SWOT analysis examines strengths, weaknesses, opportunities, and threats
- value chain analysis examines activities that create value and incur cost
Key rule: The classic PPM matrix combines market growth with relative market share to guide allocation of management resources.
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