ITPEC IP October 2019 Question 80
ITPEC IP October 2019 — Question 80 of 100
Providing the minimum airfare on a competing route is a goal from the customer viewpoint. It describes value delivered to customers through attractive pricing. The other goals map naturally to the remaining BSC perspectives: profit ratio is financial, aircraft operating hours are internal business process, and engineer teamwork is learning and growth.
Answer (c)
Why not others:
- learning and growth concerns people, skills, culture, and organizational capability
- business process concerns the efficiency and effectiveness of internal operations
- financial concerns outcomes such as profit, revenue, and return
Key rule: A Balanced Scorecard links strategy across financial, customer, internal-process, and learning-and-growth perspectives.
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