ITPEC IP October 2021 Question 80

Source exam: ITPEC IP October 2021Topic: Business Strategy Management

ITPEC IP October 2021 — Question 80 of 100

Company X ranks fourth after applying the weights. Its weighted score is 5×3 + 3×3 + 3×4 + 4×2 = 44. The scores for A, B, and C are 51, 52, and 48 respectively, so all three exceed X.

Answer (d)

Why not others:
- B ranks first with 52

- A ranks second with 51

- C ranks third with 48

- X's unweighted-looking individual scores must not be compared without multiplying by each criterion's importance

Key rule: In weighted positioning analysis, multiply every rating by its criterion weight, sum the products for each company, and rank the totals.

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