ITPEC IP October 2023 Question 80
ITPEC IP October 2023 — Question 80 of 100
CRM aims to increase long-term profitability by building and maintaining strong customer relationships. Customer relationship management integrates interaction histories and customer information across sales, marketing, and service to improve satisfaction, retention, repeat business, and customer lifetime value.
Answer (a)
Why not others:
- (b) describes supply chain management across procurement, manufacturing, distribution, and sales
- (c) describes ERP, which integrates enterprise-wide resources and departmental information
- (d) describes material requirements planning based on bills of materials and inventory
Key rule: CRM focuses on customers and relationships; SCM focuses on the supply chain, ERP on enterprise resources, and MRP on manufacturing material needs.
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