ITPEC IP October 2025 Question 81
ITPEC IP October 2025 — Question 81 of 100
The buyer-oriented counterpart to the seller's 4Ps is the 4Cs — it reframes each marketing decision around customer value and experience.
Product corresponds to Customer value, Price to Cost to the customer, Place to Convenience, and Promotion to Communication. The two models examine related marketing choices from opposite viewpoints.
Answer (a)
Why not others:
- (b) 4Ss is not the standard buyer-side counterpart used here
- (c) AIDMA models stages of consumer response: attention, interest, desire, memory, and action
- (d) SWOT analyzes strengths, weaknesses, opportunities, and threats
Key rule: The 4Ps are Product, Price, Place, and Promotion; the corresponding 4Cs are Customer value, Cost, Convenience, and Communication.
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