ITPEC IP October 2025 Question 79

Source exam: ITPEC IP October 2025Topic: Business Strategy Management

ITPEC IP October 2025 — Question 79 of 100

A trading company acquiring a retailer is vertical integration — the buyer brings a downstream sales channel in the same value chain under common control.

The trading company purchases products overseas, while the retailer sells them to end customers. Making the retailer a subsidiary connects successive distribution stages and can improve coordination, margins, market access, and control over sales.

Answer (b)

Why not others:
- (a) is outsourcing a function to a partner rather than integrating ownership

- (c) combines competitors at the same banking stage, so it is horizontal integration

- (d) describes widespread dependence on common suppliers or a platform, not corporate integration

Key rule: Vertical integration joins different upstream or downstream stages of one value chain; horizontal integration joins firms at the same stage.

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