ITPEC IP April 2025 Question 81
ITPEC IP April 2025 — Question 81 of 100
Customers, competitors, and company — these are the three perspectives of 3C analysis.
Customer analysis identifies needs, segments, and buying behavior. Competitor analysis examines rival capabilities and positioning. Company analysis identifies the firm's own resources, strengths, and constraints. Considering all three supports a strategy that creates customer value and remains competitively feasible.
Answer (a)
Why not others:
- (b) describes RFM analysis: recency, frequency, and monetary value
- (c) resembles demographic cohort analysis
- (d) describes an ABC-style ranking by sales value
Key rule: The 3Cs are Customer, Competitor, and Company; a viable strategy fits customer needs, competitive conditions, and company capabilities.
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