ITPEC IP April 2019 Question 84

Source exam: ITPEC IP April 2019Topic: Business Strategy Management

ITPEC IP April 2019 — Question 84 of 100

Industry deregulation is an opportunity because it is a favorable external change that can make market entry easier. SWOT opportunities and threats arise outside the company, while strengths and weaknesses describe internal capabilities and limitations.

Answer (b)

Why not others:
- success experience is an internal strength

- product-development capability is an internal strength

- a nationwide retail network is also an internal organizational strength

Key rule: SWOT separates internal strengths and weaknesses from external opportunities and threats.

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