ITPEC IP April 2026 Question 81
ITPEC IP April 2026 — Question 81 of 100
Balanced scorecard — translates vision and strategy into objectives and measures across four balanced perspectives.
The standard perspectives are financial, customer, internal business processes, and learning and growth. Linking their targets prevents management from judging strategy only by short-term financial results.
Answer (c)
Why not others: (a) PPM balances investments or products in a portfolio; (b) SWOT examines strengths, weaknesses, opportunities, and threats; (d) Marketing mix manages product, price, place, and promotion.
Key rule: The named four perspectives uniquely identify the balanced scorecard.
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