ITPEC IP April 2026 Question 82

Source exam: ITPEC IP April 2026Topic: Business Strategy Management

ITPEC IP April 2026 — Question 82 of 100

Measure one's products or services and compare them with superior competitors — this is benchmarking.

The organization identifies performance gaps, studies best practices behind superior results, and adapts useful methods rather than merely copying outputs.

Answer (d)

Why not others: (a) describes continual improvement with PDCA; (b) describes the benchmark itself, the reference best case, rather than the full benchmarking activity; (c) describes core competence.

Key rule: A benchmark is the reference point; benchmarking is the process of measuring, comparing, learning, and improving against it.

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