ITPEC IP April 2020 Question 79

Source exam: ITPEC IP April 2020Topic: Business Strategy Management

ITPEC IP April 2020 — Question 79 of 100

Benchmarking measures a company's products, services, or processes and compares them with superior organizations to identify performance gaps and improvement practices. The comparison supplies concrete targets and lessons rather than relying only on internal history.

Answer (d)

Why not others:
- applying PDCA describes continual improvement generally

- the best comparison sample is a benchmark, not the full benchmarking activity

- unique skills that create superiority are core competencies

Key rule: Benchmarking systematically learns from high performers by comparing results and the processes that produce them.

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