ITPEC IP October 2018 Question 83

Source exam: ITPEC IP October 2018Topic: Business Strategy Management

ITPEC IP October 2018 — Question 83 of 100

The correct mapping is A-SCM, B-CRM, and C-POS. Supply chain management coordinates the flow from component procurement through sales. Customer relationship management uses customer preferences and history for planning and promotion. A point-of-sale system captures product and quantity data when sales occur.

Answer (a)

Why not others:
- mappings that assign POS to the end-to-end supply chain confuse transaction capture with supply coordination

- mappings that assign SCM to customer preference analysis confuse supplier flow with customer relationships

- mappings that assign CRM to checkout data confuse relationship use with its point-of-sale source

Key rule: SCM manages supply flow, CRM manages customer relationships, and POS records sales transactions.

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