ITPEC IP October 2023 Question 83
ITPEC IP October 2023 — Question 83 of 100
The correct mapping is A = SCM, B = CRM, and C = POS. SCM coordinates the flow from procurement through production and sales. CRM analyzes customer preferences and interactions for planning and promotion. A POS system captures product, quantity, price, and other information at the moment of sale for replenishment and analysis.
Answer (a)
Why not others:
- Options (b), (c), and (d) assign at least one technique to the wrong management theme
- POS does not coordinate the entire supply chain, CRM does not primarily manage component procurement, and SCM is not the point-of-sale data-capture mechanism
Key rule: SCM manages supply flow, CRM manages customer relationships and insight, and POS records sales transactions.
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