ITPEC IP October 2018 Question 82
ITPEC IP October 2018 — Question 82 of 100
Product, price, place, and promotion are the four Ps of the marketing mix. A company coordinates these controllable elements to create an offering, set its value exchange, make it available to the target market, and communicate or stimulate demand.
Answer (d)
Why not others:
- social marketing applies marketing concepts to social behavior or public benefit
- direct marketing communicates directly with selected customers
- a marketing channel is the route through which products reach customers
Key rule: The marketing mix combines product, price, place, and promotion into a coherent market strategy.
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