ITPEC IP October 2018 Question 84
ITPEC IP October 2018 — Question 84 of 100
Product portfolio management evaluates businesses using market growth rate and relative market share. The resulting matrix classifies units such as stars, cash cows, question marks, and dogs to guide investment, maintenance, harvesting, or withdrawal decisions.
Answer (b)
Why not others:
- technology and products are axes used in other portfolio or technology analyses
- products and markets form the Ansoff growth matrix
- strengths, weaknesses, opportunities, and threats form SWOT analysis
Key rule: The classic BCG PPM matrix combines market attractiveness through growth with competitive position through relative share.
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