ITPEC IP April 2018 Question 82
ITPEC IP April 2018 — Question 82 of 100
The marketing mix combines multiple controllable marketing elements to implement a strategy. The classic 4Ps are product, price, place, and promotion, which are coordinated to meet the needs of a target market and achieve business objectives.
Answer (c)
Why not others:
- the marketing concept is the management philosophy of satisfying customer needs profitably
- a marketing channel is the route through which products reach customers
- merchandising plans and presents a suitable assortment to stimulate retail sales
Key rule: A marketing mix is the coordinated set of tactical decisions used to deliver a chosen market position.
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