ITPEC IP April 2019 Question 71

Source exam: ITPEC IP April 2019Topic: Corporate Activities

ITPEC IP April 2019 — Question 71 of 100

Brainstorming encourages participants to combine and improve other people's suggestions without criticism. Building on an idea is desirable because the goal during idea generation is to produce many possibilities freely; judgment and selection come afterward.

Answer (b)

Why not others:
- restricting contributions to immediately feasible ideas suppresses freewheeling creativity

- selecting ideas during generation introduces evaluation too early

- encouraging criticism and prioritizing quality over quantity contradicts brainstorming rules

Key rule: Defer judgment, welcome unusual ideas, seek quantity, and combine or improve ideas during brainstorming.

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