ITPEC IP October 2022 Question 69
ITPEC IP October 2022 — Question 69 of 100
Brainstorming permits participants to build on and improve other members' ideas without criticism. Combining and developing ideas is encouraged because one suggestion can stimulate another and produce solutions that no participant would generate alone. Evaluation is deferred until the idea-generation stage ends.
Answer (b)
Why not others:
- demanding only immediately feasible ideas restricts free association
- selecting ideas during generation introduces premature evaluation
- criticism suppresses participation, and brainstorming initially favors quantity over quality
Key rule: The four brainstorming principles are defer judgment, welcome unusual ideas, seek quantity, and combine or improve ideas.
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