ITPEC IP April 2025 Question 66

Topic: Corporate ActivitiesAlso asked in April 2019, Spring 2021 and October 2022

Which of the following is an appropriate way to brainstorm?

a)Asking participants to present feasible ideas and refrain from generating unrestrained ideasb)Proceeding with the session without blaming any member who creates an improved idea that takes advantage of another member’s ideac)Proceeding with the session while selecting the ideas that are suitable to the themed)Encouraging the criticism of ideas to pursue quality rather than quantity of ideas

Explanation

Building an improved idea on another member's idea without being blamed for it — brainstorming welcomes combining and improving others' ideas.

Brainstorming has four rules: no criticism (defer judgment), welcome freewheeling, unrestrained ideas, aim for quantity rather than quality, and combine and improve on others' ideas. Option (b) is the last rule protected by the first: a member who builds an improved idea on someone else's idea is not criticised for doing so.

Answer (b)

Why not others:

•(a) — limiting participants to feasible ideas breaks the rule that freewheeling, unrestrained ideas are welcome
•(c) — selecting the ideas that suit the theme judges ideas during the session; evaluation comes only after the ideas are generated
•(d) — criticism is banned, and the aim is quantity, not quality

Key rule: Brainstorming means no criticism, freewheeling welcome, quantity over quality, and combine and improve; sorting and evaluating the ideas (for example with the KJ method) comes afterwards.

Corporate Activities · AI-written, may contain errors

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