ITPEC IP April 2021 Question 70

Source exam: ITPEC IP April 2021Topic: Corporate Activities

ITPEC IP April 2021 — Question 70 of 100

Brainstorming encourages participants to combine and improve other members' ideas without blame or criticism. Building on suggestions promotes association and can generate solutions that no individual would produce alone; evaluation is deliberately postponed until after idea generation.

Answer (b)

Why not others:
- requiring only feasible ideas suppresses unusual possibilities

- selecting ideas during the session introduces premature evaluation

- criticism discourages participation, and brainstorming initially favors quantity over quality

Key rule: Defer judgment, welcome unusual ideas, seek quantity, and combine or improve ideas.

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