ITPEC IP October 2020 Question 83
ITPEC IP October 2020 — Question 83 of 100
The balanced scorecard translates vision and strategy into targets and measures from financial, customer, internal-process, and learning-and-growth perspectives. The combination balances short- and long-term results and connects capabilities and processes to customer and financial outcomes.
Answer (c)
Why not others:
- PPM allocates resources using market growth and relative market share
- SWOT analyzes strengths, weaknesses, opportunities, and threats
- the marketing mix coordinates product, price, place, and promotion
Key rule: The four stated perspectives are the direct identifying feature of the balanced scorecard.
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