ITPEC IP October 2020 Question 79

Source exam: ITPEC IP October 2020Topic: Business Strategy Management

ITPEC IP October 2020 — Question 79 of 100

SWOT analysis derives strategic direction by examining internal strengths and weaknesses together with external opportunities and threats. Combining the four perspectives helps an organization use strengths, correct weaknesses, exploit opportunities, and address threats.

Answer (a)

Why not others:
- the four finance, customer, process, and learning perspectives describe the balanced scorecard

- analyzing how activities create customer value describes value-chain analysis

- plotting market growth against relative market share describes product portfolio management

Key rule: SWOT = Strengths, Weaknesses, Opportunities, Threats; the first two are internal and the last two external.

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