ITPEC IP April 2018 Question 79
ITPEC IP April 2018 — Question 79 of 100
SWOT analysis derives strategic direction by examining internal strengths and weaknesses together with external opportunities and threats. Combining these four perspectives helps a company exploit favorable conditions, address capability gaps, and prepare for external risks.
Answer (a)
Why not others:
- analyzing customer value across activities describes value-chain analysis
- evaluating financial, customer, process, and learning perspectives describes a Balanced Scorecard
- plotting market growth against relative market share describes product portfolio management
Key rule: Strengths and weaknesses are internal; opportunities and threats arise from the external environment.
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