ITPEC IP April 2024 Question 87
ITPEC IP April 2024 — Question 87 of 100
A banner advertisement is an image or graphical advertising area embedded in part of a web page and linked to the advertiser's page. Users see the banner while viewing the host page and can click it to visit a landing page. Banners may be static, animated, or interactive and are commonly measured through impressions and click-through rate.
Answer (c)
Why not others:
- (a) describes a pop-up advertisement displayed in another window
- (b) describes an interstitial advertisement shown between pages
- (d) describes search advertising selected in relation to entered keywords
Key rule: Banner ads occupy a defined display area within page content; pop-ups open separately, interstitials interrupt navigation, and search ads correspond to queries.
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