ITPEC IP April 2024 Question 87
Which of the following is an appropriate explanation of a banner advertisement that is a form of Internet advertisement?
Explanation
An advertisement image on part of a page that opens the advertiser's page when clicked — a banner advertisement.
A banner advertisement occupies a fixed area of a Web page, often a strip at the top or side, and is an image or animation linked to the advertiser's site. Clicking it takes the visitor to that site, and the click can be counted for billing.
Answer (c)
Why not others:
- •(a) — an advertisement from an advertiser that opens in another new window while a site is browsed is a pop-up advertisement
- •(b) — a page of advertising shown briefly before the requested page appears is an interstitial advertisement
- •(d) — an advertisement matched to the keywords entered and shown on the search results page is a listing (search-linked) advertisement
Key rule: Internet advertisements differ by where they appear: banners inside the page, pop-ups in a new window, interstitials between pages, listing ads beside search results.
Business Industry · AI-written, may contain errors
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