ITPEC IP April 2019 Question 87
ITPEC IP April 2019 — Question 87 of 100
A banner advertisement is an advertisement image placed within part of a web page that links to the advertiser's page when clicked. It can contain static or animated content and is displayed in a defined page area.
Answer (c)
Why not others:
- (a) describes a pop-up advertisement
- (b) describes an interstitial advertisement shown between pages
- (d) describes search-linked or keyword advertising
Key rule: Banner ads occupy page space; pop-ups open separately, interstitials interrupt navigation, and search ads respond to query keywords.
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