ITPEC IP October 2021 Question 90
ITPEC IP October 2021 — Question 90 of 100
A banner advertisement is an image placed within part of a web page that links to the advertiser's page when clicked. It occupies a designated advertising area and can communicate through graphics, text, or animation.
Answer (c)
Why not others:
- an advertisement opened automatically in another window is a pop-up ad
- an advertisement briefly shown before the requested content is an interstitial ad
- an advertisement selected from search terms is a search-linked or keyword ad
Key rule: Banner ads are embedded display advertisements; clicking the displayed banner normally navigates to the advertiser's landing page.
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