ITPEC IP April 2022 Question 82
ITPEC IP April 2022 — Question 82 of 100
3C analysis examines Customer, Competitor, and Company. It studies customer needs and market characteristics, competitors' strengths and behavior, and the company's own capabilities. Comparing these perspectives helps identify a strategy that creates customer value and a sustainable advantage.
Answer (a)
Why not others:
- (b) describes RFM analysis: recency, frequency, and monetary value
- (c) describes cohort-related decomposition by period, age, and generation
- (d) describes ABC analysis, which ranks and groups items by importance such as sales value
Key rule: The three Cs are Customer, Competitor, and Company; strategy should fit the intersection of market need, competitive conditions, and internal strength.
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