ITPEC IP October 2021 Question 83
ITPEC IP October 2021 — Question 83 of 100
One-to-one marketing analyzes each customer's needs and tailors products, services, or communication to that individual. Customer data and interaction history support personalized proposals intended to deepen the relationship.
Answer (d)
Why not others:
- social marketing promotes behavior beneficial to society
- telemarketing uses telephone contact and need not be individually tailored from analysis
- mass marketing sends a broadly uniform offer to a large market
Key rule: One-to-one marketing treats the individual customer as the target segment, unlike mass marketing's common offer.
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