ITPEC IP April 2020 Question 81
ITPEC IP April 2020 — Question 81 of 100
One-to-one marketing analyzes each customer's individual needs and offers products or services tailored to that person. It uses customer data and interaction history to personalize proposals and build a continuing relationship.
Answer (d)
Why not others:
- social marketing applies marketing principles to promote socially beneficial behavior
- telemarketing describes the communication channel, not individual-needs analysis
- mass marketing sends a broadly uniform offer to a large market
Key rule: One-to-one marketing treats each customer as a distinct segment and adapts the offer to that customer's preferences.
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