ITPEC IP April 2020 Question 95
ITPEC IP April 2020 — Question 95 of 100
Gamification uses game elements such as points, badges, levels, and challenges in non-game activities to motivate people toward goals. Giving customers or employees visible progress and rewards can encourage participation, learning, healthy behavior, or improved work performance.
Answer (b)
Why not others:
- choosing a strategy against an opponent is ordinary gameplay
- collecting evaluations of new games is user or market research
- discovering relationships in large data volumes is data mining
Key rule: Gamification is not simply playing a game; it applies selected game-design mechanisms to influence behavior in another context.
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