ITPEC IP April 2026 Question 95
Which of the following is the most appropriate purpose of implementing gamification that takes full advantage of the game elements such as points and badges?
Explanation
Motivating customers and employees toward their goals — gamification borrows game elements such as points and badges for activities that are not games.
Points, badges, levels, rankings and progress bars make effort visible and rewarding, so people keep going with learning, exercise, shopping or work tasks. A loyalty app that awards badges for visits, or a training system that ranks employees by points earned, uses gamification to encourage the behaviour the company wants.
Answer (b)
Why not others:
- •(a) — deciding one's own strategy according to the opponent's strategy is game theory, the mathematics of strategic decisions
- •(c) — collecting user evaluations of new network games is market research on games, not the use of game elements elsewhere
- •(d) — analysing large volumes of data to find useful facts and relationships is data mining
Key rule: Gamification does not build a game; it uses game mechanics in a non-game setting to raise motivation and participation.
System Strategy · AI-written, may contain errors
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