ITPEC IP April 2019 Question 80

Source exam: ITPEC IP April 2019Topic: Business Strategy Management

ITPEC IP April 2019 — Question 80 of 100

Company A needs at least 8 brand points to achieve the highest weighted total. Excluding brand, A scores 1×10 + 4×10 + 3×6 = 68. B scores 79 and C scores 83. With brand score 8, A gains 2×8 = 16, reaching 84; score 7 would reach only 82.

Answer (c)

Why not others:
- scores 6 and 7 give A totals of 80 and 82, below C's 83

- score 9 also wins but is not the minimum required

Key rule: Multiply each rating by its weight, sum known contributions, and solve for the smallest integer unknown that exceeds every competitor's total.

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