ITPEC IP April 2018 Question 83
Which of the following is an explanation of affiliate that is one of the advertisement methods on the Internet?
Explanation
A company's advertisement and link on a personal home page, with commission paid to its owner — that is affiliate advertising.
In affiliate advertising, a site owner places an advertiser's banner or link on their own page. When visitors come through that link, or buy something, the advertiser pays the site owner a commission based on the result. The link carries an identifier so the advertiser can tell which affiliate sent each visitor.
Answer (b)
Why not others:
- •(a) — sending advertisements by e-mail to recipients who agreed in advance is opt-in e-mail advertising
- •(c) — making a company's site appear near the top of search engine results is SEO (search engine optimization)
- •(d) — placing a graphical image on a large portal site as a doorway to the company's site is banner advertising
Key rule: Affiliate advertising is paid for by results: the host site earns a commission for the visitors or sales its link brings, rather than a fixed fee for the space.
Business Industry · AI-written, may contain errors
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