ITPEC IP April 2018 Question 83
ITPEC IP April 2018 — Question 83 of 100
Affiliate advertising places an advertiser's link on another person's site and pays the site owner according to referred traffic, actions, or sales. Tracking links attribute the resulting visitor or conversion to the affiliate so commission can be calculated.
Answer (b)
Why not others:
- permission-based promotional e-mail is opt-in e-mail marketing
- improving natural search position is search engine optimization
- placing a graphical image on a portal is banner advertising
Key rule: Affiliate marketing rewards an external publisher for measurable referrals or conversions generated through its links.
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