ITPEC FE Subject A April 2025 Question 55
ITPEC FE Subject A April 2025 — Question 55 of 60
Affiliate program involves 3 parties: web site operator (affiliate), EC site/advertiser, and web site viewer (buyer).
Map each step by the direction of arrows:
- (1) Operator → EC site: joins the program → Agree to and participate
- (2) Viewer → Product advertising: viewer sees and clicks ad → Click the advertisement
- (4) Viewer → Product sales page: viewer buys → Purchase the desired product
- (5) Product sales page → Product advertising (upward arrow): EC site pays commission back to operator → Pay a success fee
Why not others:
- (a) Agree to participate — fits step (1), operator joining the program
- (b) Click the advertisement — fits step (2), viewer clicking the ad
- (d) Purchase the desired product — fits step (4), viewer buying on sales page
Key rule: In affiliate flow, the success fee flows back to the operator after a purchase — always look at arrow direction to distinguish "click" (viewer→ad) from "fee" (sales page→operator).
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