ITPEC FE Morning October 2018 Question 75

Affiliate Advertising Model — Understanding the flow of an affiliate (performance-based) advertising program.

The correct answer is c) Pay a contingency fee in accordance with the sales of the product.

The diagram shows a standard affiliate advertising model with five sequential steps:

• •(1) The web site operator joins the affiliate program → a)
• •(2) The viewer clicks the ad on the operator's site → b)
• •(3) The viewer is redirected to the product sales page (system action, not an answer option)
• •(4) The viewer purchases the product → d)
• •(5) The advertiser (EC site) pays a commission to the web site operator → c)

Step (5) is the arrow going from the advertiser back to the web site operator's "Product advertising" block — representing the commission payment triggered by a completed sale.

Why not others:
- a) Corresponds to step (1) — joining the program comes first
- b) Corresponds to step (2) — the viewer clicking the ad
- d) Corresponds to step (4) — the actual purchase

Key rule: In affiliate advertising, the advertiser pays a contingency fee (成果報酬, performance-based commission) to the site operator only after a sale occurs — this is what distinguishes it from impression-based or click-based advertising models.

AI-generated — may contain errors