ITPEC FE Morning October 2018 Question 75
Which of the following corresponds to (5) in an example of a model of an affiliate program shown below in Internet advertising? Here, (1) through (5) indicate the order of operations in the model, and each of (1), (2), (4), and (5) corresponds to one of a) through d).
Explanation
Pay a contingency fee in accordance with the sales of the product — arrow (5) runs from the EC site back to the web site operator.
Follow the arrows in the figure:
- •(1) Web site operator → online mall EC site: the operator agrees to and joins the affiliate program
- •(2) Viewer → product advertising on the operator's site: the viewer clicks the advertisement
- •(3) Advertising → product sales page: the link takes the viewer to the EC site
- •(4) Viewer → product sales page: the viewer purchases the product
- •(5) EC site → web site operator: the advertiser pays the operator a fee for the sale
Answer (c)
Why not others:
- •(a) — joining the program is step (1), the operator's arrow to the EC site
- •(b) — clicking the advertisement is step (2), the viewer's arrow to the ad on the operator's site
- •(d) — purchasing the product is step (4), the viewer's arrow to the product sales page
Key rule: In affiliate advertising the fee flows from the advertiser to the site that carried the ad, and only after the result (a sale or sign-up) occurs.
Business Industry · AI-written, may contain errors
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