ITPEC FE Subject A April 2025 Question 53
ITPEC FE Subject A April 2025 — Question 53 of 60
Product innovation means creating new or differentiated products that set a company apart from competitors.
Why not others:
- (a) Acquiring profits through technology — describes technology commercialization, not product innovation specifically
- (c) Innovative reforms in business processes — this is process innovation, not product innovation
- (d) Strategically managing business with technology — this defines MOT as a discipline, not product innovation
Key rule: Product innovation = what you sell (new/differentiated product); Process innovation = how you operate (improved internal processes).
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