ITPEC FE Morning October 2021 Question 69
ITPEC FE Morning October 2021 — Question 69 of 80
Product innovation means developing new products or significantly improved products that differentiate a company from its competitors. Option (b) directly matches this definition.
Why not others:
- (a) Describes the broader goal of MOT (acquiring profits through technology development), not specifically product innovation
- (c) Describes process innovation — reforming how business processes work, not creating new products
- (d) Describes MOT itself — the strategic management of business with technology at its core
Key rule: Product innovation = new/improved products for differentiation; process innovation = new/improved business processes for efficiency.
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