ITPEC FE Morning October 2021 Question 69

Topic: Technological Strategy ManagementAlso asked in April 2025

Which of the following is the appropriate explanation for product innovation in the management of technology?

a)Acquiring business profits through achievements of the development of technologyb)Developing new products or products that enable differentiation from other companiesc)Making innovative reforms in business processesd)Strategically managing business with technology as the core

Explanation

Developing new or differentiated products — product innovation changes what the company sells.

Management of technology (MOT) distinguishes two kinds of innovation:

•Product innovation: creating new products, or products that set the company apart from competitors
•Process innovation: radically improving how products are made and how work is done

Answer (b)

Why not others:

•(a) — turning technology development results into business profit is the overall aim of MOT, commercialization, not specifically product innovation
•(c) — innovative reform of business processes is process innovation
•(d) — strategically managing a business with technology at its core is the definition of MOT itself

Key rule: Product innovation is about the output (what you sell); process innovation is about the way of producing it (how you work).

Technological Strategy Management · AI-written, may contain errors

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