ITPEC FE Subject A October 2024 Question 51
ITPEC FE Subject A October 2024 — Question 51 of 60
Management Strategy — identify the definition of CRM among similar business systems.
CRM (Customer Relationship Management) is a technology or strategy for managing a company's relationships and interactions with current and potential customers to improve business outcomes.
Why not others:
- (a) — describes an Enterprise Information Portal or knowledge management system (unified gateway, knowledge base for employees/partners)
- (c) — describes ERP (Enterprise Resource Planning) — accounting, procurement, project management, supply chain
- (d) — describes SCM (Supply Chain Management) — flow of goods from raw materials to final customer
Key rule: CRM = customers & relationships; ERP = internal operations; SCM = product flow through supply chain.
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