ITPEC FE Morning April 2020 Question 70
ITPEC FE Morning April 2020 — Question 70 of 80
CRM (Customer Relationship Management) — identify the correct definition of CRM.
CRM is a technology for managing a company's relationships and interactions with current and potential customers to improve business relationships. The key distinguishing word is customers.
Why not others:
- (a) Describes an enterprise portal or ERP portal — a unified gateway integrating processes, people, and information for employees, partners, and customers
- (c) Describes ERP (Enterprise Resource Planning) — software for day-to-day operations like accounting, procurement, project management, and supply chain
- (d) Describes SCM (Supply Chain Management) — planning and controlling a product's flow from raw materials through production to the final customer
Key rule: CRM = customer-focused; ERP = internal business operations; SCM = product flow from raw materials to delivery.
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