ITPEC FE Subject A April 2024 Question 55
ITPEC FE Subject A April 2024 — Question 55 of 60
CGM (Consumer Generated Media) — media content created by individual users/consumers, not companies or organizations. Blogs, SNS posts, product reviews are classic examples.
The answer is (d): an individual shares product evaluations via blog/SNS to an unspecified audience.
Why not others:
- (a) — company publishes financial info for investors → IR (Investor Relations) site
- (b) — company promotes its own products to consumers → corporate marketing / product site
- (c) — government publishes policies to the public → e-Government portal
Key rule: CGM = content generated by consumers (individuals), not by companies or governments. Look for: blog, SNS, review, individual.
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