ITPEC FE Subject A April 2024 Question 55
Which of the following is an example of Consumer Generated Media (CGM)?
Explanation
A blog or SNS where an individual posts evaluations of products they used — CGM is content created by consumers themselves.
Consumer Generated Media are media whose content comes from ordinary users: blogs, social networks, review sites and video sharing. This word-of-mouth information reaches an unspecified number of people and influences their purchasing decisions.
Answer (d)
Why not others:
- •(a) — management and financial information for investors, published by the company itself, is investor relations
- •(b) — product information published by the manufacturer is the company's own promotion, not consumer-generated
- •(c) — policy and service information published by a government body is public information provision, created by the organisation
Key rule: To spot CGM, ask who creates the content: an individual consumer means CGM, a company or government does not.
Business Industry · AI-written, may contain errors
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