ITPEC FE Morning October 2020 Question 73
ITPEC FE Morning October 2020 — Question 73 of 80
Consumer Generated Media (CGM) — identify user-created content vs. corporate/government media.
CGM refers to any media content created and published by ordinary consumers (end users), not by companies or official organizations. Common examples include blog posts, social media (SNS) posts, product reviews, and forum discussions.
Option (d) describes an individual posting product evaluations on a blog or SNS to a broad audience — this is exactly what CGM means.
Why not others:
- (a) A company website publishing financial info for investors — this is corporate IR (Investor Relations) content, not consumer-generated
- (b) A company website describing product characteristics — this is official marketing/product information from the company
- (c) A government website publishing policies — this is government-published content, not consumer-generated
Key rule: CGM = content created by consumers (individuals), not by companies or governments. Think blogs, SNS, and review sites.
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