ITPEC FE Morning April 2020 Question 71

Source exam: ITPEC FE Morning April 2020Topic: Management Strategy

ITPEC FE Morning April 2020 — Question 71 of 80

Technology S Curve — identifies the three-phase lifecycle of technological progress.

The technology S curve plots performance (or progress) against time or effort. It follows three distinct phases:

  1. Early phase — slow progress as the technology is being explored
  2. Growth phase — rapid advancement as breakthroughs accumulate
  3. Maturity phase — progress slows and eventually stagnates as the technology reaches its physical or practical limits

The shape of this progression resembles the letter "S."

Why not others:
- (a) Describes the diffusion curve (frequency distribution of technology adoption across market segments — innovators, early adopters, majority, laggards)

- (b) Describes a hype cycle or maturity model — tracks awareness/expectations over time, not actual technological progress

- (d) Describes the experience curve (or learning curve) — shows how unit cost decreases as cumulative production volume increases

Key rule: S curve = Slow start → rapid growth → Slow plateau — it's about technology performance, not market adoption or cost.

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