ITPEC IP April 2023 Question 90
Which of the following is a general term for techniques or methods for trying to make the homepage of one’s own company to be displayed at a higher rank in the search results of a search engine on the Internet?
Explanation
SEO — search engine optimization, the techniques that make one's own site rank higher in search results.
Search engines rank pages by relevance and quality. SEO improves a site so that it ranks higher for the keywords its customers search: clear page titles and headings, useful content with the right keywords, a structure crawlers can follow, fast pages, and links from other reputable sites. It targets the unpaid (organic) results, unlike listing advertisements, which are bought.
Answer (c)
Why not others:
- •(a) DNS — the Domain Name System, which converts domain names into IP addresses
- •(b) RSS — a format for distributing summaries of a site's updates, such as news or blog posts, to readers' feed software
- •(d) SNS — a social networking service, a site where members build connections and share posts
Key rule: SEO earns a higher place in the organic search results; paying to appear beside the results is search (listing) advertising.
Business Industry · AI-written, may contain errors
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