ITPEC IP April 2023 Question 88

B to C — business to consumer: a company selling to individuals, as an online bookstore or an online shopping mall for individuals does.

E-commerce forms are named by who sells and who buys: B for a business, C for a consumer (an individual). An online bookstore is a company, and its customers are individuals ordering for themselves, so the transaction is B to C. An online mall aimed at individuals is the same: the shops in it are businesses selling to consumers.

Answer (b)

Why not others:

• •(a) B to B — business to business, such as a company ordering parts or supplies from another company through an electronic procurement system
• •(c) C to B — an individual offers something to a business, such as a consumer selling photos or product ideas to a company
• •(d) C to C — individuals trading with each other, as on an online auction or flea-market app

Key rule: Read the letters as seller to buyer: B to C is a business selling to individuals, B to B trade between companies, C to C trade between individuals through a platform.

Business Industry · AI-written, may contain errors