ITPEC IP April 2023 Question 88
ITPEC IP April 2023 — Question 88 of 100
An online bookstore or shopping mall selling to individual customers is B to C, meaning business-to-consumer. The seller is a business and the purchaser is the final consumer, even though the ordering, payment, and delivery coordination occur through an electronic commerce platform.
Answer (b)
Why not others:
- (a) B to B is commerce between businesses, such as wholesale procurement
- (c) C to B is a consumer offering value, goods, or services to a business
- (d) C to C is commerce between individual consumers, often through a marketplace
Key rule: Classify e-commerce by the roles of seller and buyer: business seller plus individual buyer equals B2C.
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