ITPEC IP October 2019 Question 90
ITPEC IP October 2019 — Question 90 of 100
An online bookstore or shopping mall operated by a business for individual buyers is business-to-consumer (B2C) e-commerce. The seller is an organization and the customer is the end consumer purchasing goods or services for personal use.
Answer (b)
Why not others:
- B2B covers transactions between businesses
- C2B covers individuals providing value, products, or services to businesses
- C2C covers transactions between individual consumers, often through a marketplace
Key rule: Classify e-commerce by seller and buyer: B2B, B2C, C2B, or C2C.
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