ITPEC IP April 2022 Question 66
Which of the following refers to a technique by which several persons come together and give their ideas freely with prioritizing quantity over quality of ideas without criticizing each other so as to solve a problem?
Explanation
Brainstorming — a group states ideas freely, aims for quantity over quality, and nobody criticizes while ideas are being generated.
Brainstorming, devised by Alex Osborn, runs on four rules: no criticism (judgement is postponed until after the session), free-wheeling (unusual ideas are welcome), quantity over quality, and combination and improvement (building on others' ideas). The question lists three of them.
Answer (a)
Why not others:
- •(b) Benchmarking — compares one's own processes or performance with the best companies to find improvements; it is not a group idea session
- •(c) Role playing — participants act out roles in a simulated situation, for example in training for customer handling or negotiation
- •(d) Work design — deciding how jobs, tasks and working methods are organized
Key rule: Brainstorming's four rules are no criticism, free-wheeling, quantity over quality, and combine and improve; the ideas are sorted and evaluated afterwards, for example with the KJ method.
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