ITPEC IP April 2021 Question 81
ITPEC IP April 2021 — Question 81 of 100
An opinion leader adopts a new product early and communicates information and evaluations to other people. Because friends and acquaintances regard this person as knowledgeable or influential, those early experiences can shape later purchasing decisions within the group.
Answer (d)
Why not others:
- communicating only after popularity is established does not lead opinion during early adoption
- relying on friends and public opinion describes a follower
- acquiring early without influencing others describes an innovator or early adopter, but not necessarily an opinion leader
Key rule: Opinion leaders combine relatively early adoption with interpersonal influence over other consumers.
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